I was recently introduced to B2Link. B2link is a young beauty start up focusing on incubating young Korean beauty brands, i.e. they "LINK" K-beauty brands to the world. They distribute K-beauty brands to multiple on/offline channels such as Sephora, ULTA, Taobao, Amazon, and etc. They focus mainly on niche and young brands.

I was able to chose some products that interested me on their Amazon Storefront.

If you're into skincare, you must know about COSRX. It's a Korean brand that has a line of affordable yet super effective products. They have products with simple packaging but they take their formula and ingredient lists very seriously. They also have the most amazing customer service and really listen to their customers to either improve existing products or create new products. Oh, and yes, they have the most adorable "mascot", Mr Rx!